e.l.f - Power Grip Primer + 4% Niacinamide is a game-changing primer

Designed to provide long-lasting makeup adhesion and a smooth, flawless finish. This powerful formula features 4% Niacinamide, a skin-loving ingredient that helps brighten, balance, and hydrate the skin. Its gel-like texture grips makeup in place for all-day wear while controlling excess oil and minimizing shine. This primer works to create a balanced, dewy finish while prepping the skin for smooth and even makeup application, making it an essential step in your makeup routine.

Why You Will Love It

Enhanced Grip: Holds makeup in place for long-lasting wear.
Niacinamide Infusion: 4% Niacinamide helps hydrate, balance, and brighten the skin.
Oil Control: Controls shine while maintaining a smooth, dewy finish.
Skin-Loving Formula: Infused with nourishing ingredients to keep skin hydrated and balanced.

How to Use It

Apply a generous amount of e.l.f - Power Grip Primer + 4% Niacinamide onto clean, moisturized skin. Use your fingertips to gently massage the primer into your face, focusing on areas where makeup tends to fade or where oil may accumulate. Allow the primer to absorb fully before applying foundation or other makeup products. For best results, pair with a lightweight foundation for a seamless, long-lasting look.

Perfect for Every Occasion

Whether you're preparing for a busy workday, a night out, or a special event, e.l.f - Power Grip Primer + 4% Niacinamide ensures your makeup stays flawless and fresh all day long. Its nourishing, oil-controlling formula makes it the perfect base for any look, whether you prefer a natural, glowing finish or full-coverage makeup. This primer is ideal for all skin types, providing hydration and balance while keeping your makeup intact for any occasion.